This isn’t a privacy violation-it’s not storing information about users, it’s storing information about public webpages. Otherwise it has no idea what to show users when they search. All search engines have to continuously crawl webpages and search, sort, and index their content. Those ads are targeted to the search term, not the user-DuckDuckGo still has no idea who you are or what other searches you’ve ever made.Īt the scale of “Apple default search engine,” that kind of ad revenue can bring in serious money.Ī web search engine is also a massive data treasure trove that could prove invaluable for training Apple’s many machine learning (ML) technologies.
If you search for “vitamins,” you get all the expected organic search results (including shopping links), as well as a couple of ads. DuckDuckGo may not track user data, but it still makes money through advertising it’s just not personalized advertising. For a company of Apple’s resources and ideals, that alone should be reason enough.īut there are other benefits. Apple can ensure that its privacy and security goals are met for billions of daily searches made by hundreds of millions of users. First and foremost, it puts Apple in control of one of the most critical user experiences on every device it sells: searching the web. DuckDuckGoĪnd it’s pretty good! Complex search queries for advanced users aren’t quite up to par with Google, and it doesn’t do as good a job of digging down into obscure forums to find answers to obtuse technical problems, but for the average search made by the average user, it meets a high quality standard.īut the payoff could be huge. It’s a search engine that, at its core, shares the same ideals about privacy as does Apple. It doesn’t even log IP addresses or user agent strings. DuckDuckGo is a search engine that does not collect, store, track, or share any personal information about you. Apple should buy DuckDuckGo and make it into Apple Search
#MAKE GOOGLE DEFAULT SEARCH ENGINE SAFARI FULL#
And they’re just objectively not as good as Google, so why bother?įor Apple to ensure that searching the web-maybe the most important and common part of the computing experience-meets its own privacy values, it would need to build its own search engine to have full control over how data is and isn’t collected, and how the web is crawled and indexed. Apple could make Bing or Yahoo its default search engine, but they don’t meet Apple’s privacy stance, either. The problem is, there’s no great alternative. You may or may not think that’s okay, but it doesn’t jibe with the way Apple runs any of its other products. In short, Cook said that Apple it is willing to compromise on its privacy stance if it means a better user experience.
Apple has been selling out to Google for years. While Cook was right to point out the benefits of Safari’s intelligent tracker prevention, that’s only been around since iOS 11 (and the more stringent tracking prevention was only introduced in iOS 12). I’d be the very first person to say that. What we’ve tried to do is come up with ways to help our users through their course of the day. We have an intelligent tracker prevention. Look at what we’ve done with the controls we’ve built in. “I think their search engine is the best. Tim’s answer was honest, if not satisfactory. And Google’s search is far from achieving the level of data privacy that Apple demands of its products and services. Google is certainly not the only company that trades in monetizing your online activity, but it’s one of the biggest.
#MAKE GOOGLE DEFAULT SEARCH ENGINE SAFARI MAC#
He was asked how he squares taking billions of dollars from Google to make it the default search engine for Safari (both on Mac and iOS) with his company’s stance on privacy. In a recent interview with Axios on HBO, Apple CEO Tim Cook was made to answer a very uncomfortable question.
0 kommentar(er)
